Fiji Water Essay

FIJI Water has recently been accused of greenwashing. Greenwashing is a term that is used to distinguish companies that mislead their consumers into believing that they atomic number 18 an environmentally safe company. With the threat of global warming due to greenhouse gases, many people have become super sensitive to companies that arent doing their part to keep the world a great place to live for thousands of years to come.This has caused problems for FIJI Water because their business is successful only if they are able to get consumers to buy their pissing even though they arent an environmentally friendly company. Fiji, an island located in the middle of the Pacific Ocean, has to ship bottled water 5,500 miles to the United States, which produces 216,000,000 pounds of greenhouse gases per trip. This has a huge impact on the environment and therefore has led to many conservationists attacks due to FIJI Waters claim to go one C negative.FIJI Water promised to reduce their pac kaging by 20 percent per year, supply at least 50 percent of the energy used at its plants with renewable energy, optimized logistics and use more carbon-efficient transportations modes, restore degraded grasslands in Fiji, and support recycling programs for plastic bottles. They claimed that this would have a net reduction of carbon in the atmosphere, and used the slogan every drop is green to symbolize that their company wasnt doing any harm to the environment.While they promised this and created a website to show that they were going carbon negative, there were no numbers to prove that they actually accomplished what they intended to do. I completely agree with the conservationists that they are greenwashing because its hard to believe that a company exporting 90 percent of their products to places that are thousands of miles away and emit a ton of greenhouse gases would be able to be carbon negative. some(prenominal) companies dont get caught for their greenwashing, but when it s completely obvious its hard to fool customers, especially conservationists.