MCdonald vs Taco Bell Essay

Since the last decades the fast-food industry has been developing rapidly and has effectively penetrated majority of the market internationally. MC Donald, started in 1954, is now the world leading global food service retailer generating a revenue of 28.11 billion U.S dollars in 2013 (MC Donald’s revenue 2013). Contrarily, due to the poor managerial function, Taco Bell , an American chain of fast food restaurants founded in 1962, hits upon a weak sales during 2000 (Taco Bell corporation). This essay will discuss about the different managerial skills namely planning, organizing, leading and controlling adopted by these two organizations. Planning refers to the most important means, which one must use to ensure success of an organization (Wren, Bredeian and Breeze 2002, 906-918). Changing their Big Mac into Maharaja Mac show how Mc Donald is being actively engaged in building strong customer relations. In comparising, Taco Bell were not respecting the quality of their product as it contained genetically modified corn which results in lower sales (Dorey 2000, 1136-7) Organizing are building strong labour forced to help the business to perform in a competitive way. In order to make improvements, MC Donald focus mainly on training his workforce professionally, they also delivered training programs up to 40 languages to help employees to adapt to different cultures. Taco Bell, in 1988 due to his poor labour management, sales were being lost (Hueter and Swart 1998, 75-91) Leading is the use of influence to motivate employees to achieve organizational goals (Richard Daft, quoted in Rysward Barnat, 2014). Donald Thompson, CEO of MC Donald, has led the company thought a very competitive period and maintains their market share. Taco Bell was engaged in infringing stage laws as they were not paying employees who work overtime for them (New York Times 1997). Controlling is an ongoing process which determines whether the film on target towards its goals. MC Donald make their employees work according to standards. Each franchise must abide the severe supplier policies. Taco Bell following a pressure campaign launched against them, they had to increase the wages of the farm workers who supply them tomatoes. Through strict and clear approaches under the winning leadership and planning of Donald Thompson, the CEO of MC Donald has created a good image for the company and therefore these results in loyal customers. Conversely, Taco Bell with his poor managerial skills,  they suffer a lot from weak sales for their products. A perfect combination of the four management function of Fayol has been the key driver behind the success of MC Donald.

Using of Tidal Model of Mental Health Nursing Essay

Using of Tidal Model of Mental Health Nursing - Essay Example As a link between the doctor and client, the nurse needs to be aware of minute details that could play significant roles in treatment and recovery. The present case is of an 80 year old female within an APATT based community setting, who has a history of mental illness from before the present incidence. The Tidal Model of Care shall be used in the process of assessment and treatment to enable recovery. The Role of the Professional Nurse and Its Impact on Patient Care As a link between the client and doctor, the nurse plays a key role at each stage of treatment. The RCN defines Nursing as â€Å"the use of clinical judgment in the provision of care to enabled people to improve, maintain or recover health; to cope with health problems, and to achieve the best possible quality of life, whatever their disease or disability, until death† (RCN, 2003). The professional nurse has a range of responsibilities and roles (GMC, 1995) that parallel in importance to that of the doctor. Irresp ective of the reasons for this growth in the responsibilities shouldered by the nursing community; an evident fact is that nursing now has a strong impact on the process of care and recovery experienced by a client. It is thus necessary to establish processes that are most beneficial, and to develop a perspective that allows the nurse to interpret the process of treatment to the specific needs of the client. The Tidal Model of Care provides just this philosophical approach to mental health nursing. The Tidal Model A nursing model has been defined as â€Å"A collection of interrelated concepts that provides direction for nursing practice; research and education that approaches the nursing process in a logical, systematic way and influences the very data the nurse collects.† (Rambo, 1984). The Tidal Model of Mental Health Nursing was suggested by Professors Phil Barker, Chris Stevenson and Poppy Buchanan-Barker amongst others. The basis for the approach is the continuous change in all individuals at all times Kitson, 1999. The Tidal Model attempts to make sense of the personal experiences of people, and the role these experiences play in recovery. It believes that a client is capable of leading their own recovery instead of being directed by professionals (Barkway, 2009). The model is based on 6 philosophical assumptions: Barker (2008). 1. Virtue of curiosity: Genuine curiosity can help the professional learn about experiences central to the clients’ illness and recovery. 2. Power of resourcefulness: Available resources need to be identified and used effectively to aid recovery. 3. Respect for the person’s wishes: Patients are cognisant of their own needs and abilities. It is important to listen to them. 4. Paradox of crisis: Every crisis situation can be used as a pointer to the needs of the individual; and can be used to fuel eventual recovery. 5. All goals must belong to the person: Ownership over recovery goals gives the client a feeling of control over the direction and pace of recovery; and is important in the long term maintenance of health. 6. Pursuing elegance: It is easy to be overrun by complex and tedious treatments. The most optimal treatment is often the one that requires the least effort in covering all chosen goals. These assumptions have become the base for the development of a set of 10 commitments that a nurse using the Tidal

Financial Reporting For Users Essay Example | Topics and Well Written Essays - 2500 words

Financial Reporting For Users - Essay Example Burberry was founded in 1856 in the United Kingdom and since its inception they dedicated themselves to providing the clothing needs of the British citizens. The company is very success and during the 2006 fiscal year the company had revenues of 850.3 million pounds with a net profit margin of 12.96% (Burberry Annual Report, 2006). The enterprise has a solid business strategy with a trading operation with multiple strategic objectives and goals. The company core strengths are multiple product offerings, global reach, a solid management team and channel expertise in retail, wholesale and licensing (Burberry Annual Report, 2006). Their strategic plan for the near future is flexible and targets opportunities within the apparel and non-apparel industry. The leveraging the franchise means improving its products, marketing imagery and stores. The company has a competitive advantage in the United Kingdom luxury market which they will continue to exploit. Burberry plans to expand its overall product offerings of apparels while concentrating in its cash dog which is casual outerwear products. The company seeks to streamline its business processes and restructure its supply chain to better meet global requirements. The company seeks to strengthen its non-apparel business segment. The segment accounts for about a quarter of overall revenues and there is room to grow due to the fact that this segment is a growing market within the industry. The company is investing in R&D, marketing and its supply chain to increase sales of handbags, small leather goods and shoes (Burberry Annual Report, 2006). The company also expanded its non-apparel product line to include eyeglasses for the first time in the company’s history. Expanding the retail presence is a top priority for the company. The company wants to open new stores, but their main focus is to increase the overall sales

The Baroque Age and Eighteenth Century Essay Example | Topics and Well Written Essays - 250 words

The Baroque Age and Eighteenth Century - Essay Example Baroque outside Italy, for instance, in the Netherlands, it was done for commercial purposes to attract the emerging bourgeois class. This resulted in a significant transformation through the development of new painting methods such as a Portraiture, still life and landscape. This implies that the elements of the Baroque were instrumental towards the introduction of modern commercial art works. I think the Baroque age also inspired music and revolution of the humanisticcontributions because the production pieces sounded very decorated and exaggerated. This is because spiritual themes and stories were the main attractions in theatre and music during that era. Considering this, I can tell that the baroque style contributed to the spread of religious messages through art and painting. The 18th Century Music had exaggerated sounds that were synonymous with different rhythms and compositions. Similarly, architectural designs, especially paintings and drawings, had elements similar to the Baroque principles. This is because they had simple details that represented religious and reformist messages. As a result, the humanistic contributions were that the art work, music and architecture had different aspirations to human beings. This implies that the Baroque art inspired changes in the social and religious fronts. Opera is a common music that originated in the 18th Century and was based on history, tradition and legends of those days. The genre incorporates vocal music, ornamental and theatre, which are dramatized.

Advertisment Essay Example | Topics and Well Written Essays - 250 words - 1

Advertisment - Essay Example But one finds this appropriate because the picture really says it all. The paragraph below is just additional information to emphasize the message the advertisement wants to convey. The advertiser wants to persuade those who will see the advertisement that cigarette smoking does not have to be manly. As written in the paragraph below, it is an expression for one’s love for pretty things (Lindstrom). Additional information is given in the paragraph stating that the cigarette is also available in menthol (Lindstrom). The messages in the print advertisement are arranged in such a way that the most important message that the advertiser wants to convey is presented first. The use of big letters in the statement, â€Å"Farewell to ugly cigarette. Smoke pretty.eve.† is very fitting (Lindstrom). The prominent picture of the pack of cigarettes also contributes to the message that the advertiser wants to put across his audience. On the whole, one thinks that the print advertisement is very effective in capturing the attention of its market. Even without the paragraph below the picture, the readers have already understood and absorbed the message. The advertiser has achieved his goal. Eve Filter Cigarettes. Advertisement. Lindstrom, Andrew. "50 inspiring vintage advertisements." 30 September 2008. wellmedicated.com. Web. 12 March 2013

NIE National Intelligence Estimates Essay Example | Topics and Well Written Essays - 3250 words

NIE National Intelligence Estimates - Essay Example Summary This section of my paper will be a summary of the article â€Å"Intelligence Estimates: How Useful to Congress†.1 National Intelligence Estimates (NIE’s) entail the collection or analysis of trends that are difficult and extensive to understand. This complex, estimative analysis report explores Congress efforts, under the guise of oversight, which can dilute or distort the NIE so as not to be true and accurate assessments. The scope and political influences from a variety of sources can be a bone of contention between the intelligence communities (IC) and Congress. The article describes many historically compiled examples unraveling the limitations faced by the NIE processes. NIE typically tries to cull out estimations from quite broad and extensive conclusions. However, some of the processes involve a single agency and do not intend to divulge any specific sources owing to a sense of mistrust. Considering this reluctance on the part of an administration which h olds a specific policy, may end up in a â€Å"watering down† of the conclusions so as to avoid possible controversies. As a result, a skeptical Congress has, over time, become more demanding with its insistence and request for the completed analyses. This distrust has lead to multiple efforts to pass legislations which accrue more authority to the Congress. Examples include the constant alterations into the Defense Authorization Act and the approval processes for the associated agencies such as the Director of National Intelligence (DNI) Without question, the scope of discontent cited in the article includes the aftermath of Iraq’s WMD Program. The article reported the well documented problems with the IC that place a great reliance on limited information, thereby resulting in wrong conclusions. Again, the findings listed in the article mention a shift in the scope and direction of the new global threat of terrorism. The current and perceived threats faced by the U.S. encourage the passing of new polices like the Intelligence Reform Act of 2004. This act enunciated new guidelines that NIE must follow in the future to avoid the repetition of the mistakes made in the past. However, much terminology inherent in the language of the act is quite problematic and difficult to interpret. The article concludes with the ongoing oversights incumbent on the future NIEs so that they may better understand Iran’s Weapons of Mass Destruction (WMD). The report conveys the importance of key judgments which are included in the 2007 NIE report. The report, â€Å"Iran: Nuclear Intentions and Capabilities†, highlights a shift which in a way oversimplifies a new narrative. These judgments were included by the Director of the DNI and placed in the ‘UNCLASSIFIED’ version .This new story line no way changes the importance or the goals of the NIE, except for suggesting some changes in the mechanisms resorted to while interacting with the public. Analysis Overview In this section, I will develop an analytical response to the article in which I will offer further historical and contextual possibilities that may exemplify how the Congressional processes could be harmful. Specifically, I will address the varied issues that can have a negative impact on the customer-analyst interaction. To understand this potential non-productive interaction, the NIE has engaged in a series of collaborations

CORRECTIONAL PSYCHOLOGY Research Paper Example | Topics and Well Written Essays - 2500 words

CORRECTIONAL PSYCHOLOGY - Research Paper Example Forensic hospitalization averages $500 per day while a jail’s housing cost is only $50.00. Buelle (2003) comments that â€Å"shifts in public policy regarding public safety, de-institutionalization of mental health populations and complexities in accessing funding for mental health treatment all have contributed to this problem† (p. 141). Sabbatine (2007) add that jail is the only institution that accepts everyone legally presented for custody unlike some mental health institutions which have admission criteria. That is why there is a growing population of mentally disturbed offenders in correctional facilities. However, since these inmates are psychologically ill, they have the right to be treated while incarcerated. The American Psychiatric Association, the National Commission on Correctional Health Care and the American Correctional Association all agree that these inmates need to go through screening and diagnosis so the necessary treatment can be done. Diagnosis is determined from the Diagnostic and Statistical Manual, fourth Edition (DSM-IV). This system has a five axis/ level structure. The most significant disorders are on the first axis and are termed Axis I disorders, which include schizophrenia, bipolar disorders and major depression, among others. Mentally ill offenders are at times identified by these Axis I disorders. (Norton, 2005). Treatment would include a variety of care options incorporating crisis intervention, ongoing psychiatric treatment – accompanied by psychotropic medication, if prescribed, and well-trained mental health staff who undergo an ongoing training program in the treatment and care of the mentally ill (Maloney, Ward & Jackson, 2003). There are many available options for treatment of mentally disturbed offenders ranging from simple psychotherapy to psychotropic medication to community-based therapy. These shall be described in detail as follows: A number of counseling and psychotherapeutic